Gaming Management Services (Online)
Gaming Management Promotions and Media Services Submission
Please find below all the information that you will require in regard to our Management Promotional and Marketing Services for your Online Casino or Bingo Website. Our Online Casino & Bingo/Casino Promotions and Media Services Submission can also be downloaded in pdf form by clicking on this link:Should you have further questions please do not hesitate to contact our Management Team.
Introduction
The following is a brief review of the full range of Casino Management, Promotional and Marketing Services we can provide to your gaming entity should we be appointed to do so. Please note that we have detailed three broad options. They are:
i. Online media placement and brokerage.ii. Online media placement and brokerage, together with development and management of a range of promotional services, which together form a comprehensive online strategy.
iii. Casino Management Services including but not limited to your Casino/Bingo site set up, this includes all risk management strategy and table limit settings based on 30 years senior casino management expertise both internet and land based. Day to day operations including 24/7 customer support and VIP services, player retention and development programs.
We recommend a comprehensive marketing strategy to our ABC Bingo/Casino in the ABC up phase. Results achieved are usually superior over the longer term when devised, coordinated and implemented by a single team with a cohesive strategy. This option includes project development and management on a continuous basis. ABC Bingo/Casino however is free to mix and match from the options and services available depending on their needs assessment.
The main focus of our marketing effort will be to build a profitable player base as quickly as possible. This market is becoming increasingly competitive. Statistics indicate a flattening of the number of Internet users coming on line who are likely to fit the accepted gaming profile. At the same time, the number of online casinos and sports books is increasing almost daily. There are now over 1800 such gaming sites in operation worldwide. The four or five major gaming software developers all provide very similar products, with similar backend capabilities, management and customer support. Apart from the initial royalty deal negotiated, nothing impacts more on the success or failure of an online casino as the innovative and professional marketing and promotional strategies employed.
CASINO MANAGEMENT PLAYER SUPPORT & OTHER SERVICES
CASINO SET UP
Given our strong background in the casino gaming industry both online and land based, we are more than qualified in all aspects of those casino management skills needed to properly manage a casino business. Put simply, we are able to offer our clients peace of mind.
We oversee the complete back office set up of all casino games including the establishing and implementation of all table game limits with a view to maximizing bottom line profits. The casino is closely monitored for any technical problems, and more especially fraud control to protect owner interests.
Once the Merchant Account has been established by the Casino owner, we manage and provide the full range of accounts associated with the running of an online gaming operation. This includes players deposits and withdrawal requests.
CUSTOMER SUPPORT SERVICES 24/7
Player Support StrategyWe recommend a comprehensive customer support strategy to our clients which covers 2 main areas:
1. Everyday player support
2. Development and management of a VIP services program
2. Development and management of a VIP services program
Client is free to choose what level of support they wish us to provide.
Everyday player support
The main focus of our customer support effort will be to offer a fast personable response to player questions. We do not believe in the use of auto responses as players feel that this method of communication normally means that the site has no real interest to fix their problem fast.
The market is becoming increasingly competitive. Statistics indicate a flattening of the number of Internet users coming on line who are likely to fit the accepted gaming profile. At the same time, the number of online casinos and sports books is increasing almost daily. Nothing impacts more on the success or failure of an online casino as the innovative and professional customer support strategies employed.
Our support staff are all USA UK or Australia based, so you know your players receive first world service from a group that understands what the players want. Our award winning team have collectively more than 35 years experinace in the online gaming space, and we are proud of the extra mile they go when a customer needs answers.
VIP SERVICES PROGRAM
VIP Club Program
All too often casino operators fail to recognise the value of good player development programs that target long standing repeat players, and those players whose excellent level of play warrants recognition. The focus is always to drive as much profiled traffic to the site as possible, and with a $450 cost to acquire each player it is surprising that more sites do not spend more time and effort recognising their loyal players.
We know how to build a profitable player base through a VIP program designed to develop loyalty and increase visits through the recognition of the business regular players give the casino.
We identify and recognise those players by enrolling them into an exclusive VIP Club program. Each day we run special promotions only available to Club members, and develop an even more personal touch by encouraging the members to communicate with a specific individual if a problem arises.
MEDIA & MARKETING SERVICES
We have detailed the three phases we develop in the implementation of our comprehensive marketing and promotional strategy. They are:
Phase One: Initial
To drive large numbers of profiled traffic to the Web site by way of deep discount online advertising combined with unique financial and promotional incentives. To ensure conversion of acceptable percentage of visitors to players at sustainable cost.
Development of creatives. Buttons, banners, pop-ups, text links, etc. All campaigns must feature specific incentives to click through.
Ensure casino interface has been properly customized to mesh with advertising campaigns, incentives, customer data acquisition, and download to registration to deposit sequence.
Conduct test buys to identify those sites where traffic profile converts favorably to casinos particular image, look and feel.
Negotiate deep discount media buys on selected sites for larger volume traffic. Attempt to acquire cost per click (CPC) and CPM deals wherever possible.
Search engine optimization and submissions.
Begin opt-in database development. Regular e-mailings via auto responder to all visitors who failed to complete download to deposit sequence. Build a relationship and incentivise over period of 7-10 days to convert.
Begin development of loyalty and incentive programs.
Phase Two: Intermediate
Encourage existing players to keep playing, using incentives, loyalty programs, freebies, give aways and the development of a community spirit.
Newsletter development. Regular mailing to player base informing all upcoming events, promotions and recent winners, etc.
Acquire search engine traffic on CPC basis.
Bulk e mailing to own mailing list and other tested opt-in lists. Exit traffic rotation. Swap exit traffic with other casinos similarly inclined to do so. Low cost and productive.
Development of play for fun Web site. Great way of introducing wary and nervous visitors to online gaming in a non-threatening manner. Develop system whereby play for fun points can be swapped for real casino chips.
Phase Three: On-going
Development of longer-term projects aimed at more cost efficient conversion of players.
Development of affiliate program.
Development of VIP program
6 monthly schedule of casino promotions.
STRATEGY DEVELOPMENT
ABC Bingo/Casino will be required to approve a broad-based short-term marketing strategy in conjunction with Saturn. We will then proceed to implement each aspect of the overall strategy within the agreed time frame and budget.
Prior to the development or implementation of each campaign, ABC Bingo/Casino will be presented with a proposal outlining all relevant details in the form of an insertion or purchase order. This will feature objectives, advertising specifics, site details, duration, costs and payment requirements. ABC Bingo/Casino will be required to sign off and approve before any action is undertaken. It is usual in this industry for all media buys to be paid for in advance, at least until a track record is established with regular vendor sites.
CAMPAIGN TRACKING AND STATS
The vast majority of sites we purchase advertising from serve all banners, buttons, etc, from their own servers. Reliability is seldom an issue.
However, we often employ the services of other third party tracking software such as WebTrends to verify all impressions, click throughs, uniques and other relevant stats.
ABC Bingo/Casino will have access to all stats and data from both advertising sites and third party tracker for all approved campaigns. In this way, there should be no dispute over traffic paid for and delivered.
CAMPAIGN EVALUATION AND REPORTING
Monthly reports detailing results of all media campaigns and a breakdown of all costs involved will be provided to ABC Bingo/Casino. Reports detailing all click throughs, downloads, registrations, deposits and other relevant stats per campaign will be provided to ABC Bingo/Casino if we are given access to casino backend data.
PAYMENT PROCEDURE
All funds to be transferred to our Saturn account prior to implementation of any approved media buy.
In the case of management fees, development fees, or other project costs, these amounts will be billed on a monthly basis as agreed with ABC Bingo/Casino in advance.
FEES AND COSTS
Fees and costs fall into several options as outlined below. Clients may choose the option that best fits their needs and service requirements.
Option 1 CASINO MANAGEMENT WITH 24/7 PLAYERSUPPORT
1 Time Casino Set up fee $10,000
Monthly Deposits $0 - $25000 Monthly Fee: $8000
Monthly Deposits $25,000 - $100,000 Monthly Fee: $10,000
Monthly Deposits $101K and above Monthly Fee: $15,000
All monies are USD.
Option 2 Media and Promotions Package. Monthly Fee $15,000
Media buys
Search engine traffic acquisition
Search engine optimization
Exit traffic acquisition
E-mail promotions
Creative and design work
Database development
Newsletter development
Loyalty and incentive program development
VIP program development and management
Play for fun site management
Search engine traffic acquisition
Search engine optimization
Exit traffic acquisition
E-mail promotions
Creative and design work
Database development
Newsletter development
Loyalty and incentive program development
VIP program development and management
Play for fun site management
Commission and Brokerage Fees
We secure income for this option in the form of agency commissions and / or mark-ups on all advertising placed or brokered. This commission averages 15% per transaction. It is important to note that all such commissions are earned as a discount of the invoiced advertising amount, and as such, do not come out of the pocket of ABC Bingo/Casino, but are paid from the revenue charged by the site on which the advertising is placed. Media broking deals usually average 20% in commission fees, so at 15% we believe our commission rates to be extremely competitive.
Option 3 Promotional Services Only Package. Monthly Fee $10,000
This option applies where there is on-going management and admin required for casino promotions and management only, and which do not attract agency commissions or brokerage fees.
This service includes:
Development and implementation Casino Promotions
Search Engine Optimization
Management of loyalty and incentive program.
Management of VIP program.
Management of play for fun site.
Conception Development and Management of weekly newsletter.
Newsletter mailing
Bulk e-mailing activity
Search Engine Optimization
Management of loyalty and incentive program.
Management of VIP program.
Management of play for fun site.
Conception Development and Management of weekly newsletter.
Newsletter mailing
Bulk e-mailing activity
HOW TO PROCEED
Should you be interested in acquiring our services, we suggest that we schedule discussions as soon as possible to agree the following:
Determine goals and objectives. For example, build a large online gaming business, or seek to get acquired once profitable, etc. Determine timeframes applicable.
Agree strategies to achieve objectives.
Agree predetermined milestones to be achieved.
Agree budget allocation and resources required.
Agree type and frequency of reports and stats analysis required.
Sign agreement and proceed.
AGREEMENT
We prefer to operate with a twelve-month contract. This serves to outline the various parties obligations and duties, and gives us a degree of continuity in which to achieve our agreed goals and objectives. This contract may be terminated for any reason, by either party, with 30 days notice, and by payment of agreed fees, if any, for the 30-day notice period.Agreement to follow separately.